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Inconceivable Productions take the camera where your eyes can't go


iPhone Rig

EDELKRONE has come out with a great product for all of you iPhone videographers, the "PhoneRig"




Please kindly contact edelkrone at any time for further information.

edelkrone is introducing the PhoneRig.

A hand-strap/EVF solution for serious iPhone videographers.

PhoneRig delivers better stability and comfort while you are shooting videos with your iPhone. Having the EVF gives you the chance to dive in to your footage and make full use of the high quality camera and retina display.

PhoneRig is also hot-shoe and tripod compatible with the 4 magnetic accessory attachment ports on it. The body is 100% CNC machined with ultra precision which matches the build quality and look of the iPhone itself. The optical components has hydrophobic, antistatic and antiglare coatings on it.

PhoneRig is a super practical accessory for all iPhone 4, 4S users who loves shooting videos with their phones.

iPhone 5 version of the PhoneRig will be announced in September.
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Red did it again

BIGRed Epic

So RED is raising the bar again, just when the world is trying to recover from the impact of the Red One Camera, the release a big brother to the ROC (Red - One - Camera) the 5K EPIC. More resolution, full size connectors, smaller package, full trade-in value, WOW! How are Panasonic, Sony, JVC, Viper, SI, and the Genesis, going to handle this news? This will surely put the final nail in the film coffin.
They also added a few goodies to the table. RED RAY a stand alone 4K DVD/CF player and Scarlet the under $3,000.00 3K professional camera. So RED is venturing into the HVX market and I think they will win.
Still no word on when the 4K projector will show up, I hope it soon.
Red recently added some interesting interviews to their site you can watch them here
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What is the best Projector for my "Home Theater" ?



Quantify whether you have the ability to do a rear projection system. Rear projection is definitely the best for "Home Theater" if you have the room.

If you can do a rear projection system anything above 2000 lumens will work. Provided the space behind the projector is enclosed and ambient light can be controlled in that enclosure.

You can do rear projection in a space as small as 5' from the screen for a home theater set-up. In that set up the project is pointed at a mirror which bounces and expands the picture to the right size.

What to look for in a projector: (please note that these specs are minimums)

Minimum Lumens: Rear projection (2000)
Front projection (4500)

Contrast Ratio: >1000

Bulb: Arch type Bulb (not filament)

Minimum Bulb life: 2000 hours

Aspect Ratio: Both 4:3 and 16:9 (widescreen)

Resolution: 1280 x 720 (HD) other wise know as 720p (progressive)
1920 x 1080 other wise know as 1080i (interlaced) or 1080p (progressive)

If you can, try to find a projector that has sealed optics.

Panasonic has some new models that are liquid cooled (so these baby's are really quiet) and have sealed optics.
PT-D5500U
PT-DW7000U
PT-DW7700U
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Jim Jannard and the Red Team


An open letter to Jim Jannard and the RED Team Merry Christmas! and a Happy New Year. Its been a wild year, and just want to thank you Jim for your vision and following your guts.

The Red Team, thank you also for having the guts to follow a guy with a vision. It must have been hard in the beginning when all you had was an idea and the thought that it was possible to build something that everyone in the industry said couldn't be done.

Jim thank you for keeping us (the reservation holders and the user group) in the loop. It has been a wild ride and I look forward to the day when I receive my own RED ONE camera (sometime in Jan or Feb). I feel like I've been given a rare opportunity. One that requires a great deal of responsibility, because all of the excuses have been taken away. I can't say anymore that the equipment is holding me back from my vision.

The next few years should reap an incredible stream of great movies shot on the best digital cinema camera in the world. It will be fun to see how the industry reacts to them. How do you notify a whole industry that there is no reason to use film anymore, we have something better. Will we still call it "shooting a film", but for how long? What is the new term. "Shooting a DI", "Shooting a Digital Film", or will we keep "Shooting a Film". How about "Shooting a Red One" or "Shooting a 4K". It really doesn't matter because the process is pretty much the same. The only thing that is really changing is the MEDIA.

So again I say thanks for rocking my world

Tom Hautka
Inconceivable Productions
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