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Inconceivable Productions take the camera where your eyes can't go

Jim Jannard and the Red Team

An open letter to Jim Jannard and the RED Team Merry Christmas! and a Happy New Year. Its been a wild year, and just want to thank you Jim for your vision and following your guts.

The Red Team, thank you also for having the guts to follow a guy with a vision. It must have been hard in the beginning when all you had was an idea and the thought that it was possible to build something that everyone in the industry said couldn't be done.

Jim thank you for keeping us (the reservation holders and the user group) in the loop. It has been a wild ride and I look forward to the day when I receive my own RED ONE camera (sometime in Jan or Feb). I feel like I've been given a rare opportunity. One that requires a great deal of responsibility, because all of the excuses have been taken away. I can't say anymore that the equipment is holding me back from my vision.

The next few years should reap an incredible stream of great movies shot on the best digital cinema camera in the world. It will be fun to see how the industry reacts to them. How do you notify a whole industry that there is no reason to use film anymore, we have something better. Will we still call it "shooting a film", but for how long? What is the new term. "Shooting a DI", "Shooting a Digital Film", or will we keep "Shooting a Film". How about "Shooting a Red One" or "Shooting a 4K". It really doesn't matter because the process is pretty much the same. The only thing that is really changing is the MEDIA.

So again I say thanks for rocking my world

Tom Hautka
Inconceivable Productions
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